AI SDR for the trades · Canadian B2B firms that sell to multi-unit residential buildings

Booked site meetings with property managers. Without hiring a business developer.

PEIQ is a digital employee for business development: an AI SDR built for the trades. It maps the multi-unit residential buildings in your territory, finds the people who manage them, writes to them for your approval and books the site meetings. You brief it once, like a senior hire.

Get a free territory reportBook a walkthrough
Watch it onboard, in nine sheets ↓
  • On your approvalEvery email and call waits for your tap.
  • CASL on recordEach contact carries its source and consent basis.
  • English and FrenchFrench first for Quebec contacts.
How it works

Brief it in the boardroom. It builds your pipeline.

Nine sheets, from the first briefing to the first booked site meeting.

ProjectPEIQ · Onboarding
Sheet01 of 09
Agenda itemThe boardroom
TimeDay 1 · 09:00
Key plan

    Names and portraits are illustrations. Building records and numbers on sheets 07 to 09 are samples.

    Most firms in the trades can't justify a full-time business developer. PEIQ does the work one would: it finds the multi-unit residential buildings, reaches the managers and books the site meetings, and you approve every step.

    Industries

    Lead generation for firms that sell to multi-unit residential buildings.

    Property managers and condo boards in multi-unit residential buy on cycles: studies, renewals, capital plans, seasons. PEIQ watches for those moments in your territory and reaches the right person first. The same works for REITs, facility managers, hotels and motels, schools and school boards, universities and colleges, hospitals, retirement homes, fitness clubs and municipalities.

    Compare

    Four ways to reach property managers. PEIQ starts at the building.

    The usual options for winning work from property managers, condo boards and facility managers, placed on the two things that decide it, then side by side.

    Your approval, generic reach Your market, your approval Generic, hands-off Knows the market, on its own AI SDR toolBusiness developer hireLead-gen agency Starts from contact lists Starts from the building Knows your buildings → On its own Each email and call You approve what goes out →

    Where each option really sits

    Hiring a business developer: knows the market as well as the person you hire. Works on their own judgment, so you see results more than emails.

    • Zones, not dots. Each option covers a range: a hire depends on who you hire, a tool on how it is set up.
    • PEIQ, honestly. The monogram marks what is proven today: pool and spa, at Superior. The dashed zone is the other trades, where each trade’s buying signals are added one by one.

    Tap a zone, or pick an option below.

    Compare PEIQ with
    Compared on
    Hiring a business developer
    A lead-generation agency
    An AI SDR tool
    PEIQ
    Built for
    The market they worked in before
    Many clients across many industries
    Any industry, set up by your team
    Canadian firms that sell to multi-unit residential buildings
    Finds prospects by
    Their own contacts and cold lists
    Contact lists filtered by job title
    Searching a contact database
    Starting at the building, then the firm that manages it
    First line of the email
    Their read of the account
    A campaign template
    Personalised from company and role data
    A fact about the reader’s own building
    Before anything goes out
    Their judgment
    Campaigns you sign off up front
    Depends on the settings you choose
    You approve each email and call, and every draft gets a second review first
    Channels
    Email, phone and site visits
    Email and calls, by package
    Email first; some add calls
    Email, outbound calls and answered callbacks
    Follow-up
    As time allows
    On the campaign schedule
    Automatic sequences
    Spaced follow-ups in the same thread, stopped the moment someone replies
    Canadian rules
    Up to the person
    Ask how they handle CASL
    Ask how it handles CASL and Quebec
    CASL basis recorded on every contact; French first in Quebec
    On record
    Their inbox and their notes
    Their reports to you
    Activity logs in the tool
    Every email, call and promise, logged and transcribed
    Measured on
    A quota, after a ramp-up period
    Appointments set
    Emails sent and replies
    Site meetings booked

    Where a business developer still wins: the handshake on site. PEIQ books the meeting. Your team walks the building.

    Trust

    It works inside the limits you set. Here is how you can check.

    Nothing goes out on its own

    Emails, calls, meeting confirmations and concessions wait for your approval. You can approve, edit or stop each one.

    Consent on every contact

    Each person carries the source of their details and the CASL basis for contacting them. Opt-outs are honoured at once, everywhere.

    Facts only from your sources

    It answers from your files, voice notes, website and price list. Anything else gets “let me confirm that for you.”

    Every word on record

    Emails, replies and calls are logged and transcribed, so whoever picks up the account has the full history.

    Free territory report

    See 25 multi-unit residential buildings in your area before you spend a dollar.

    Tell us your trade and your city. We send you 25 multi-unit residential buildings, the firm that manages each one, and why each building is worth a conversation now. Every fact comes from a public source.

    • 25 multi-unit residential buildings, with their management firms
    • Why we picked each building
    • A sample first email, for you to judge

    We email the report and one follow-up. Nothing else unless you ask. See our privacy policy.

    Case study

    Superior Pool Spa & Leisure: PEIQ as the in-house business developer.

    A commercial pool service company in the Greater Toronto Area, selling to condo boards, property managers, hotels and municipalities.

    1,253Buildings researched1,187 traced to a published contact
    696Emails approved and sent390 first emails, 306 follow-ups
    106Conversations with a replyOut of 373 email conversations: 28%
    16Site meetings booked8 already held, 8 on the calendar

    How that compares

    Published industry figures for outbound sales, next to Superior’s first 13 working days. The grey bars are what is typical; the blue mark is Superior.

    Repliesout of every 100 people written to
    Site meetings bookedout of every 100 people written to
    Meetings held per monthcompared with a full-time sales development rep

    Read these with care. Many of the people Superior wrote to already knew the company, so its list was warmer than a true cold list. A firm starting from scratch should expect lower reply rates. The meetings came from emails and calls together. Industry figures are medians from published sales research (Bridge Group 2025 sales development study; 2026 cold email benchmark studies) and vary by source.

    The first 13 working days of sending, 19 October to 4 November 2026. Alongside the emails, 75 calls were approved. Counted from the send log, the mailbox and the lead records. Replies count every conversation where someone wrote back, yes or no; bounces and auto-replies are left out.

    FAQ

    The questions buyers ask first.

    What is PEIQ?

    A digital employee for business development. It researches the multi-unit residential buildings in your territory, finds the people who manage them, drafts emails and calls for your approval, qualifies the replies and books site meetings.

    Is PEIQ an AI SDR?

    Yes, in that it does a sales development representative’s job: research, first emails, calls, follow-ups, qualifying replies and booking meetings. We call it a digital employee because you brief it like a hire and it works only on your approval. It is built for firms that sell to multi-unit residential buildings in Canada.

    How is it different from hiring a business developer?

    A business developer brings judgment and a handshake on site. PEIQ does the research, outreach and follow-up every working day, logs every word, and books the site meeting. Your team walks the building.

    How is it different from a lead-generation agency or an AI SDR tool?

    PEIQ starts from the building rather than a list of job titles: the buildings in your territory, then the firm that manages each one. Every email opens with a fact about the reader’s own building, and every email and call waits for your approval.

    Will my prospects know they are dealing with AI?

    It works under the name and signature you give it. It never claims to be a person: if someone sincerely asks, it answers honestly and offers a call with someone from your team.

    Does anything go out without my approval?

    No. Every email, call, meeting confirmation and concession waits for your approval. You can approve, edit or stop each one.

    Is it CASL compliant?

    It is built to work within CASL. Every contact carries the source of their details and the basis for contacting them, every message identifies your firm with contact details and a way to opt out, and opt-outs are honoured at once. Your own counsel should confirm it for your situation.

    Does it work in Quebec?

    Yes. Messages to Quebec contacts are written in French first, then English, and calls to Quebec numbers open in French.

    Does it make phone calls?

    Yes, to the people you approve for that day, in English and French. Every call is transcribed and logged.

    Which industries does it work for?

    Firms that sell to the people who manage multi-unit residential buildings, and to REITs, hotels, schools and other institutions: engineering, restoration, commercial HVAC, fire and life safety, backflow testing, pool and spa, and similar trades.

    What does it cost?

    Pricing depends on your trade and territory, so we share it in the walkthrough. The first five firms join as founding partners, on a 90-day pilot at a founding rate, measured on booked site meetings.

    About

    Built and proven at AAIS Inc.

    PEIQ began as the in-house business developer at Superior Pool Spa & Leisure, a commercial pool service company in the Greater Toronto Area. It researched multi-unit residential buildings, found the right property managers, drafted every email for approval and booked site visits. Now AAIS Inc. (Aquatics AI Services), the parent company of Superior Pool Spa & Leisure, offers it to other Canadian B2B firms.

    Company
    AAIS Inc. · Aquatics AI Services
    Group
    Superior Pool Spa & Leisure
    Territory
    Ontario, Quebec, British Columbia, Alberta
    Languages
    English and French
    Book a walkthrough

    Rather talk it through? Take 20 minutes.

    In 20 minutes we show PEIQ on your market: the multi-unit residential buildings, the managers and a sample email for your approval. Ask about the 90-day founding-partner pilot: five places, measured on booked site meetings.